Meta has officially announced Edits, an Instagram App, a powerful new video editing app set to launch on March 13, 2025.
The timing is strategic, coinciding with ByteDance’s CapCut being temporarily removed from major app stores due to TikTok-related bans. Positioned as more than just another editing tool, Edits offers high-quality video capture, AI-powered animations, and collaborative draft-sharing.
It also includes green screen capabilities, advanced audio enhancement, and an inspiration tab with trending sounds and creative ideas.
Notably, videos exported from Edit will be watermark-free, making it a direct competitor to CapCut and other editing apps.
Meta aims to integrate Edits seamlessly with Instagram, providing detailed insights into video performance and engagement.
With its robust features and perfect market timing, Edits could become the go-to video editing app for mobile content creators.
Mosseri made it clear in his announcement that Edits isn’t just another video editing app — it’s positioning itself as a comprehensive creative toolkit for mobile video creators.
Here’s a look at everything we know about the new video editing app.
Here’s what creators can expect:
- Standard video editing features, of course
- A higher-quality camera (which Mosseri himself used for the announcement)
- A dedicated inspiration tab, featuring trending audio and ideas to spark your own
- A space to save your own ideas and drafts
- Draft sharing capabilities for collaboration
- Detailed insights for videos shared on Instagram
And these are some of the features of Edits, an Instagram App on App Stores:
- Export your videos with no watermark and share to any platform.
- Keep track of all your drafts and videos in one place.
- Capture high-quality clips up to 10 minutes long and start editing right away.
- Easily share to Instagram in 1080p.
Create and edit with powerful tools
- Edit videos with single-frame precision.
- Get the look you want with camera settings for resolution, framerate and dynamic range, plus upgraded flash and zoom controls.
- Bring images to life with Al animation.
- Change up your background with green screen or add a video overlay.
- Choose from a variety of fonts, sound and voice effects, video filters, stickers and more.
- Enhance audio to make voices clearer and remove background noise.
- Generate captions automatically and customize how they appear in your video.
Inform your next creative decisions
- Track how your reels are performing with a live insights dashboard.
- Get a breakdown of engagement for followers and non-followers.
- Understand what affects if your reel gets recommended, like skip rate.
- Plan your next videos based on what’s working for your audience.
What are your thoughts, would you ditch CapCut to get Edits?
Source: OccupyGh.com
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