Although the adage “death is the biggest PR” is prevalent, a recent occurrence involving the death of Mohbad provides a very near definition of that school of thought.
The “Peace” singer’s Instagram following has astonishingly climbed from over 1 million to 2 million followers just one week after the heartbreaking loss of Mohbad.
Remember that Mohbad passed away on September 12, 2023, at the age of 27, and that he was buried on September 13, 2023.
As his former boss Naira Marley has been accused of being involved in the terrible incident, the death of the former Marlian signee has been followed by a number of disputes.
Even worse than the chaotic fallout from Mohbad’s untimely death, individuals suspected of being engaged are now suffering consequences on a global scale.
Following this, late Mohbad’s following spontaneously grew from 1.2 million to 2 million, adding a maximum of 800 thousand followers without any advertising.
Additionally, Mohbad’s passing increased the popularity of his songs on key streaming services like Spotify, Apple Music, and Boom Play, among others.
Source: OccupyGh.com
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