Ghanaian dancehall star Shatta Wale has once again sparked online buzz with his latest promotional stunt involving fake Calvin Klein underwear branded as “Calvlein.”
The singer later revealed that the image was a deliberate edit to stir curiosity ahead of his music video release for “Wash,” subsequently sharing unedited photos wearing the authentic brand.
Fans and critics alike have weighed in on the strategy. Many applauded the artist’s ingenuity, hailing it as a creative move that kept him trending and boosted visibility for his new project. Others, however, questioned the authenticity of such methods, suggesting they may detract from the focus on his music.
Interestingly, Black Sherif, another prominent Ghanaian artist, initially mocked the stunt but later deleted his post, possibly recognizing the clever promotional intent behind it.
The incident has reignited conversations about the balance between artistic integrity and marketing theatrics in the entertainment industry.
Regardless of the divided opinions, Shatta Wale’s ability to dominate headlines showcases his mastery of leveraging controversy for attention. Love it or hate it, the “Calvlein” strategy undeniably worked, keeping the spotlight firmly on him.
Source: OccupyGh.com
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