The monetization disparity on TikTok in Africa has become a hot topic, exposing the economic and policy factors behind the issue.
Unlike creators in North America and Europe, many African creators face limited access to TikTok’s Creator Fund and other direct monetization programs, with exceptions like South Africa. This limitation stems from market dynamics, where lower purchasing power and ad spending hinder the platform’s revenue generation in the region.
African creators, however, are adapting by exploring alternative monetization strategies such as brand partnerships, sponsored content, and selling merchandise through platforms like Teespring.

Still, the Cost Per Mille (CPM) model, which determines earnings per thousand views, remains less lucrative in African markets due to lower advertising budgets. Despite these challenges, African creators are gaining recognition for their authentic cultural content, pushing platforms like TikTok to promote and collaborate with them.
While TikTok’s initiatives like local creator sessions and influencer partnerships indicate intent to engage with the African market, the monetization gap persists.
Community discussions on X highlight frustration over the lack of direct payments, with some attributing it to TikTok’s policies, while others call for advocacy from bodies like the African Union.
In summary, while TikTok’s user base in Africa is vast, monetization opportunities remain limited, leaving creators to rely on alternative income streams.
Addressing this gap would require a deeper commitment from TikTok to support African creators through equitable policies.
Source: OccupyGh.com
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