Giant telecommunication company MTN is reportedly rebranding as it unveils a new Logo.
This is not the first time the African multinational mobile telecommunications company has rebranded.
It used to be called M-Cell if you will recall.
The new logo still features the iconic yellow colour, but the oval-shaped blue background with a red accent has been dropped. Instead, the stripped-down logo now has MTN in black lettering – still framed in an oval shape.
The company said in a statement the refreshed brand identity would be revealed on 27 February.
It said that the new logo aligns with its so-called “Ambition 2025”, which involves its evolution into a technology firm, and developing its fintech and digital services platform.
Ultimately, this will see the company split into different separate businesses, including one focused on its infrastructure assets.
It is currently exiting the Middle East to focus on African markets is currently underway, and the company has already left war-torn Syria and Yemen.